By Marty Doskins
When I started looking at the movie releases for this month, I realized
I was going to have trouble ranking my February 2004 top ten even more
trouble than usual. I think my top six films are going to be close in
weekend revenue, but there are a couple that I think have a chance to
make a huge impact. With that, let’s go to the top ten.
1. 50 First Dates
If this film were being released on a “normal” weekend, I think it
would end up in the middle of pack. However, it has no openers
competing against it on the 13th. It got some advertising during the
Super Bowl and you have the star power of Adam Sandler and Drew
Barrymore. I think the commercials will bring in moviegoers opening
weekend, but if the moviemakers used all the funny bits during the ads
this will sink like a stone in future weeks.
2. Miracle
Even though Miracle is being released on a weekend that I think has three
high potential films, it should stand out. Again, this movie had a big
commercial push during the Super Bowl, which is a good venue to feature
sports films. The story of the 1980 U.S. Olympic hockey team has
maintained the public’s interest through the years and is not being
forgotten. Plus, Kurt Russell’s performance stands out in the ads
we’ve seen. This should all add up to a winning combination for the
studio.
3. Eurotrip
The “road trip” genre always seems to do well. The “wild teens” genre
always seems to do well. If you mix these together in one film, it
*has* to do well, doesn’t it? I think so. The teen audiences that
have the dollars to spend love this type of film and should turn out in
droves this weekend to get their fill of wild adventure and lots of
skin exposure. What more could you ask for?
4. Barbershop 2
The first Barbershop movie was a huge success at the box office. It
has also done well on DVD from word-of-mouth advertising. The studio
kept the successful combination of actors together from the first film.
Plus, they’ve added Queen Latifah. If there are any people on the
fence about seeing this one, she should help change some minds and get
viewers coming in.
5. Catch That Kid
This film tries to capitalize on the recent success of “kids taking on
adults” films, which include the three Spy Kids films, Agent Cody
Banks, and Big Fat Liar. The main characters are relative newcomers to
the scene, but that didn’t stop the Spy Kids actors. There’s been a
lot of publicity on this one, especially in recent weeks. This seems
to be the most successful strategy that studios use and it should draw
in the younger audiences that have been neglected for the past few
weeks.
6. The Passion of Christ
Like I said in my introduction, there are a few films that have the
potential to make a big impact and this is one of them. This is the
extremely controversial Mel Gibson film that has been featured all over
TV, newspapers, the Internet, etc. There has been a lot of talk about
this film having an anti-Semitic message, which I think may turn away
some moviegoers. However, I think the controversy aspect will bring in
other moviegoers. There are theaters around the country that are
setting up special screenings for church groups, which should increase
box office numbers. But I’m not sure how much impact these showings
will have. My feeling is that this film will generally turn off
audiences, but it wouldn’t surprise me one bit if it had a huge opening
weekend.
7. Twisted
Ashley Judd stars in this film as a detective whose ex-boyfriends are
being murdered. But this time she’s paired with Samuel L. Jackson,
rather than the usual Morgan Freeman. This film hasn’t had as much
exposure as previous Judd films, but I think that her fans will be able
to seek her out anyway. The one thing that worries me is that Judd’s
roles are blurring together and people are going to start losing
interest thinking that this film is just like the last one. Maybe this
will be the one that starts the downhill slide.
8. Confessions of a Teenage Drama Queen
Lindsay Lohan is fresh off the success of Freaky Friday. She’s finally
coming into her own and I think that people are noticing. However,
this film is being released the same weekend as Eurotrip, which should
pull away some viewers from this film. I think that this movie is going
to suffer quite a bit from its competition, but should hold its own
fairly well after opening weekend. It should also find a good life on
DVD, but that doesn’t help its top ten ranking.
9. Dirty Dancing: Havana Nights
Rather than a sequel, this is being touted as a remake of the hugely
successful 1987 film starring Patrick Swayze and Jennifer Grey. Again
the film takes place in the 1950s, but in Cuba instead of a summer
retreat in the U.S. It still has the same basic story of love and
dancing, but I’m not sure it will have the same impact on audiences
that the first one did.
10. Welcome to Mooseport
The bottom spot was kind of difficult for me to pin down. It was a
toss-up between this one and Broken Lizard’s Club Dread. This movie’s
not going to be a blockbuster by any stretch of the imagination.
However, I think the advertising during the Super Bowl and Everybody
Loves Raymond will be just enough to push it into the top ten.
Read Walid Habboub's February Forecast
Read David Mumpower's February Forecast
Read Les Winan's February Forecast