Friday Box Office Analysis
By Tim Briody
April 15, 2006
Scary Movie 4
The spoof franchise is alive and well, with a very healthy $18.8 million Friday. This is virtually on par with the opening night take of Scary Movie 3 ($18.6) back in October of 2003. That sequel had a 2.58 multiplier, thanks to both the sequel factor and the tendency of the target audience to see this movie opening night. Something similar is in the works here, toned down a bit due to the weak Sunday, but that will still give an opening weekend that's nothing to sneeze about. Look for Scary Movie 4 to earn $45.1 million for the weekend.
The Wild
Released too soon after Ice Age: The Meltdown? Too similar to last year's Madagascar? Maybe both? The Wild could only manage $4.1 million on Friday, a very disappointing opening day number for a computer animated film. The weekend would normally be an improvement, but Easter Sunday is an anti-holiday when it comes to the box office, so The Wild is going to look like an out and out disaster. A best case scenario here is around $11 million.
Thank You For Smoking
Expanding to over 1,000 screens, the black comedy earned $1.6 million Friday (up 141%) after last weekend's top ten appearance on just 300 screens. A weekend of around $5 million for the weekend should ensure some further expansion for the critically acclaimed film.
Notable Holdovers
Disturbingly, The Benchwarmers actually holds pretty well, down 37% from last Friday. We at Box Office Prophets have again began wondering about our country's future. Call it a second weekend of around $11 million.
|
Projected Estimates for the Top Ten (Three-Day)
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Projected
Rank |
Film |
Estimated Gross |
|
1
|
Scary Movie 4
|
45.1
|
|
2
|
Ice Age: The Meltdown
|
24.7
|
|
3
|
The Wild
|
11.1
|
|
4
|
The Benchwarmers
|
10.8
|
|
5
|
Take the Lead
|
7.7
|
|
6
|
Inside Man
|
7.6
|
|
7
|
Lucky Number Slevin
|
5.9
|
|
8
|
Thank You For Smoking
|
5.1
|
|
9
|
Failure to Launch
|
3.1
|
|
10
|
V for Vendetta
|
2.5
|
|
|
|
|
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