Friday Box Office Analysis
By Tim Briody
February 19, 2005
Keanu Reeves makes a big return to action with Constantine, but looks to come up just a little bit short of Will Smith in an attempt to open in the top spot. In other news, two $30 million films in February? The hell?
Constantine
Keanu Reeves' comic book adaptation pulled in $11.5 million Friday, a decent start to what seems to be a well-received film among audiences. We'll give it a 2.68 internal multiplier (that being the multiplier for two of 2004's B-list comic adaptations, The Punisher and Hellboy) for the three-day weekend and a $30.8 million tally.
Because of Winn-Dixie
Taking in $2.9 million Friday, the family film can pride itself on outgrossing Son of the Mask by nearly a million dollars. Other than that, there's not much other good news. We will give it a family-friendly 3.1 mulitplier and an $9.0 million weekend.
Son of the Mask
Everybody can point and laugh at the $2 million taken in by Son of the Mask on Friday. And since this is a sequel that Jim Carrey wanted nothing to do with, the best internal multiplier comparison is that other sequel that Jim Carrey wanted nothing to do with: 2003's Dumb and Dumberer with a stellar 2.36 internal mulitplier. Applying that to Son of the Mask gives us a $4.7 million weekend.
Hitch
Hitch holds quite well, dropping only 34% from last Friday. It's going to be neck and neck with Constantine, but Will Smith's romantic comedy will most likely prevail by under a million. The overall weekend decline could be as low as 25% as it becomes the date film of choice over the next several weeks.
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Projected Estimates for the Top Ten (Three-Day)
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Projected
Rank |
Film |
Estimated Gross |
|
1
|
Hitch
|
30.9
|
|
2
|
Constantine
|
30.5
|
|
3
|
Because of Winn-Dixie
|
8.3
|
|
4
|
Are We There Yet?
|
6.8
|
|
5
|
Million Dollar Baby
|
5.8
|
|
6
|
Boogeyman
|
5.1
|
|
7
|
Son of the Mask
|
4.5
|
|
8
|
The Wedding Date
|
3.7
|
|
9
|
The Aviator
|
3.6
|
|
10
|
Sideways
|
3.4
|
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