The Two Towers continues to speed ahead towards $200 million as it took in another $15 million on Friday. Meanwhile, the holiday's only new wide release, Catch Me If You Can, holds on strong when it counts.
This weekend falls smack in between Christmas and New Year's Day, arguably the best box office time of the year. Not including The Two Towers, all the remaining holdovers in the top ten will beat last weekend's take, or have a minimal dropoff at the very worst. This is what makes the holiday period remarkable; the high tide rises all boats.
Astute readers may have noticed that The Two Towers took $15.8 million Thursday, and is the only film in the top ten to depreciate from the day after Christmas to Friday. Is this drop cause for any concern? Probably not. First, we're talking $750,000, basically a drop in the bucket when you see the big picture. Second, Christmas falling on a Wednesday and the subsequent storm that day that crippled much of the east threw a big monkey wrench into everything. We'll never know how it would have turned out otherwise.
As for the rest of the holdovers, the effect of the holiday season is in full force. Two Weeks Notice is up 12.6% from last Friday. Maid In Manhattan is up 32%. Gangs of New York helps its cause by gaining 23.6%. The Wild Thornberries improve 63%. Want to know what someone means by "December legs?" This weekend is textbook.
Check back tomorrow for David Mumpower's weekend wrapup.
Extrapolated Estimates for the Top Ten |
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Projected Rank |
Film |
Estimated Gross (M$) |
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1
|
Lord of the Rings: The Two Towers
|
47.0
|
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2
|
Catch Me If You Can
|
32.0
|
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3
|
Two Weeks Notice
|
15.5
|
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4
|
Maid In Manhattan
|
12.7
|
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5
|
Gangs of New York
|
10.0
|
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6
|
Drumline
|
8.5
|
||||||||||||||||||||||||
7
|
The Wild Thornberrys
|
8.3
|
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8
|
Harry Potter and the Chamber of Secrets
|
6.1
|
||||||||||||||||||||||||
9
|
The Hot Chick
|
4.8
|
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10
|
Die Another Day
|
4.5
|
Internal multiplier = A comparison of Friday's numbers to the rest of the weekend. So if Catch Me If You Can makes $5.1 million on Friday and $17.8 million for the whole weekend, then its internal multiplier is 3.5 ($17.8 million / $5.1 million = 3.5). Analysts use this number in reverse to predict weekend numbers from Friday's numbers.